Our Story

Everyday Stronger Together.

At EST Alliance, we believe strength is more than muscle — it’s the commitment to move, grow, and show up every day.

Founded in New Zealand by a family business team, EST was built from the ground up to make premium training equipment more accessible to everyday athletes, studios, and home users alike.

From heavy-duty gym machines and durable football gear to beautifully crafted Pilates reformers, every piece in our range is designed with one purpose — to support performance, balance, and longevity.